
The Collective
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Meet the Founder
Hi, I’m Naomi – Social Media Strategist and Founder of Axcent Studios Ltd.
After years of being an in-house digital marketer for brands in fashion, hospitality, tourism and e-commerce, Covid-19 inspired me to pivot. I launched NB: SOCIAL to cut through the noise with bold, no-BS social strategies – no trend-chasing, no templates, just intentional, creative ideas that drive consistent results.
Today, that vision has evolved into Axcent Studios Ltd, a collective of sharp, unconventional creatives who deliver bespoke branding, marketing and training services that challenge the norms of this industry whilst bringing fresh eyes, bold ideas and results you won’t get from a typical agency.
Our mission? To challenge everything you think you know about promoting your business online and empower businesses to make a lasting impact – beyond profit, into reputation.


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Meet Naomi Barclay, our talented Social Media Strategist and Founder of Axcent. With her finger on the pulse of digital trends, she's dedicated to amplifying your brand's voice and engaging your audience in meaningful ways. Naomi's innovative approach and deep expertise in social media make her an invaluable asset.

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Meet Sasha Abrahams, our Digital Branding Strategist and Founder of Axcent. Her mission is to harness the power of digital platforms to amplify your brand's voice. With a strong focus on innovative strategies and personalised solutions, Sasha is committed to helping you build a memorable brand that stands out in a crowded marketplace.

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Meet Sasha Abrahams, our Digital Branding Strategist and Founder of Axcent. Her mission is to harness the power of digital platforms to amplify your brand's voice. With a strong focus on innovative strategies and personalised solutions, Sasha is committed to helping you build a memorable brand that stands out in a crowded marketplace.
Why You Should Partner With Us
Strategy Comes First
We don’t just make things look pretty – we dig deep into your brand, audience and goals to build your brands or socials with purpose.
Custom, Not Cookie-Cutter
We don’t work to briefs, templates or trends. We offer a premium, bespoke service with a data and results-driven approach. We go deep into your voice, values and vision so you stand out.
Creativity With An Edge
We bring bold ideas and storytelling that actually gets your ideal audience to stop, pay attention and connect with/buy from you.
You’re More Than Just a Follower Count
We focus on building communities, not vanity metrics. We prioritise growth that’s meaningful, sustainable and leads to profit.
We’re In It With You
We work best with clients who see this as a partnership. We care deeply about our clients and treat their businesses like our own.
Why You Shouldn't Partner With Us
You’re Looking for Overnight Results
If you’re expecting to immediately go viral or triple your sales in 3 months, we kindly advise a reality check.
You Want to Micromanage Everything
We value collaboration, transparency and mutual respect. We also require creative trust to produce our best work. If you’re after a ‘yes’ person, we’re not that.
You’re Not Clear on Your Business or Goals Yet
If you’re still figuring out what your business model is, you might need to do some development work first – and that’s totally okay.
You Just Want To “Be on Social” Because Everyone Else Is
We work with clients who are ready to show up intentionally, not just for the sake of it or as a tick box exercise.
You See Branding and Social Media As An Afterthought
If you’re not ready to invest time, energy and budget into your brand identity or social media, we would not be a good fit.
Our Partners
We are excited to showcase a thoughtfully selected group of talented creatives and reputable businesses with whom we have enjoyed collaborating over the years on previous and ongoing projects.
Their outstanding work reflects our values and how we work with our clients. We confidently recommend their services without reservation

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