Many people who start or run a business can often hyper-fixate on making money. Firstly, let’s be clear that making money to afford a better quality of life and financial security is not a bad thing! This is to particularly address those that hyperfixate on profits, sales and dividends they receive every quarter and who also completely overlook the importance of strong leadership.

The words “premium” and “luxury” are thrown around a lot without much detailed or critical thought. For many brands it’s often used as marketing fluff and as an excuse to charge exorbitant prices without putting in the work.

One of the most common questions I ask my prospective clients in a discovery call is, “What do you want social media to do for your business?” I get an interesting array of answers. It ranges from wanting to be more profitable to growing their followers and engagement to just having a presence on social media. There are also some that haven’t really thought about it and see social media as an activity a business “just does” like it’s something to tick off their list.

There are mixed feelings and concerns about AI, and understandably so. We’re already seeing how AI is used in mass marketing, production, media, etc and some premium businesses are starting to incorporate it too.